MEASURING THE ROI OF PR

AirPR serves Fortune 500 and fast growing technology companies seeking to understand PR’s true measurable impact on business objectives. AirPR’s unique approach to solving the PR measurement, accountability and attibuted ROI challenge, by applying “big data” and advanced analytics, has garnered media attention from CNBC, TechCrunch, Forbes, Mashable and more. AirPR’s Analyst (TM) product is the first-to-market measurement and insights solution built specifically to track the efficacy and ROI of PR. These metrics reveal what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and revenue.