USING AUDIENCE DATA TO MAP HIGH-VALUE PERSONAS

People Pattern has built an advanced analytics marketing platform for audience segmentation, user classification, and audience activation via custom or bespoke audiences. The data science-based SaaS platform automates the collection and analysis of audience data, pulling information from enterprise sources, such as CRM or loyalty databases, as well as social streams. With People Pattern, marketers gain real-time information to better understand, target and engage active and prospective customers. People Pattern is founded by Ken Cho, who previously founded Spredfast, and Professor Jason Baldridge, associate professor of Computational Linguistics and Machine Learning at The University of Texas at Austin.