The race for growth: Why SaaS marketers are feeling the pressure

This week at Dreamforce, cloud applications businesses will come together to celebrate product announcements, impressive growth, partnerships and much more. That momentum is also reflected in all-time-high valuations, with Software-as-a-Service (SaaS) companies trading at an average of 12 times last-twelve-months revenue.

Unfortunately, high valuations come with equally high growth expectations. The expectation that you need to keep landing huge customers, and growing revenues, is omnipresent. Chief marketing officers and sales officers are feeling the pressure. I often hear this concern from CMOs: “My boss wants a plan for 60 percent growth next year… off a big number. Where are we going to find that many leads?”

At my firm, I developed a marketing and sales tech toolkit dubbed the “Revenue Pit-Crew” to address this issue. More on that to come.

Read the full post here.