Visible Measures Partnership with Twitter

BOSTON–(BUSINESS WIRE)–Visible Measures, the leader in content advertising data and technology, today announced its partnership with Twitter to enable global brands to promote short- and long-form video stories through alignment with premier content on the social media platform. The company is among the first partners to have direct API integration with Twitter’s pre-roll offering, enabling brands to coordinate video ads with Twitter’s best content providers, including over 200 of the world’s top TV networks, sports leagues and digital publishers.

With this new integration, Visible Measures will now offer skippable branded video advertising, programmatically matched with the top, contextually relevant videos that Twitter audiences are viewing. This will give brands and advertisers a simple way to align with high-quality videos from premium publishers. It brings the simplicity and scale of programmatically buying pre-roll to a live and conversational setting. Publishers are grouped by IAB categories, allowing brands to tap into the web’s top news, technology and sports outlets. Publishers included in this program include the Twitter Amplify publishers.

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